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OUR SEO STRATEGY – HOW WE DO IT
We believe first in the fundamentals: keyword research, optimizing each page to rank for a specific term, creating new content, and getting people to link to it. There is it. No secrets. This is what we do for companies, and it works. While we have tons of other tactics in industries where the competition is fierce and more than the fundamentals are needed, we have yet to engage with a client where using this core approach didn’t lead to substantial traffic gains. Better still, this work is visible to you and the results are tracked.
- Experienced keyword research
- Optimize each page of the site for a specific term
- Create new content
- Build links into the site
Annnnnnnd then we have some other tricks up our sleeve to supercharge this foundational approach.
We’ve been doing this for a long time and keep earning business because we continue to drive business with our SEO strategies and execution. We won’t hammer you with niche jargon or wild hacks we have developed. Instead, we will just show you our results and have you talk with some of our clients.
We have worked in practically every industry, and do most of our work on referral.
Below is a recent sample of traffic, revenue, impressions, and ranks for various companies within the last year
Traffic/Revenue for Seasonal (Tax Time) Accounting Software Company
Impressions/Clicks for NY Hospital
Ranks for Retail Space Planning Company
TELL US WHAT YOU’RE LOOKING FOR
We are fairly selective about who we work with, and we make sure we understand the problem we are trying to solve before telling you we know how to solve it. If you are wondering what is possible or how we can help, drop us a line, pose a question, provide us read only access to your Google Analytics or Google Search Console accounts. We would be more than happy to provide a fresh take on what is possible or what we would do, for free, whether we end up working together or not.
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GOOD STUFF TO READ
We have written several things to help address clients’ concern about various SEO topics and general SEO anxiety. Here are a couple we would recommend for you:
Do Backlinks Still Matter? (cheat sheet: Yes. Yes, they do.)
SEO IS YOUR MOST IMPORTANT CHANNEL
If you have a good brand and people know your name, you likely get a ton of traffic from people just searching for your name. In fact, the bulk of SEO traffic for most companies are for brand terms.
Unlike any other channel, SEO isn’t built overnight and it won’t go away over night. It can be developed to a level of dependability and repeatability. With Adwords or Email or Social or Display, if you stop spending, stop posting, or stop sending emails, everything stops.
SEO is not a perishable good. It needs to be developed and nutured, but content will continue to drive traffic as long as that content is still live. Pretty cool.
Organic traffic is zero sum. Either you get it or your competitors do. We can give you that competitive edge. We have done it dozens of times.